Thought Partnership on Evolving Our Nonprofit Brand

We’re seeking a thought partner with rebranding experience for a one-hour consultation to help us think through next steps in our renaming and rebranding process. For 35 years, we’ve operated as Caminar Latino in Atlanta, and five years ago, we expanded nationally under the name Latinos United for Peace and Equity, resulting in a dual name and logo that no longer fully serve our mission.

Our team, led by our Director of Communications, has already conducted internal surveys and reviewed nonprofit rebranding case studies. In this session, we’d value expert input on how to approach key decisions around our name, logo, and tagline to ensure the final brand reflects our values, strengthens team alignment, and supports long-term growth.