Social Media Audit and Strategic Recommendations

A concise audit report that evaluates the effectiveness of current postings and engagement (including the 8–10 posts/week cadence), documents examples of AI-generated or stock imagery, benchmarks activity against industry norms, and provides actionable recommendations on optimal post frequency, post types, and a detailed list of ways current content may harm the school's mission. Specific access and examples will be provided during volunteer interviews.

This audit will help Logos School ensure its social media authentically represents its personalized therapeutic and academic program, protect its reputation, and improve reach so prospective families and stakeholders can find and trust the school. Volunteers will directly support messaging that furthers students' path to hope and success. I do not believe our current social media is representative of our mission and importance to the community. By helping us get our messaging back on track, you will be helping many parents get connected with the resources they need to help their kids find success.

Details will be provided about access to post samples and analytics during volunteer interviews. The organization aims to compile clear, evidence-based findings to present to the head of school and will collaborate with volunteers to answer questions, review drafts, and implement recommended changes. We are very motivated to improve our social media model and are very receptive to feedback.