Compelling Case for Support

Our organization would like to work with a marketing professional to craft a Case for Support. Having a Case for Support is an essential step in effectively communicating our organization's mission, goals, and needs to potential donors, stakeholders, and supporters. A compelling case for support can inspire others to contribute financially or in other ways to help our nonprofit achieve its objectives.

We envision a marketing professional conducting some discovery to gain a deep understanding of our nonprofit's mission, vision, values, and goals and consider the impact our organization aims to make and the specific programs or initiatives we undertake to achieve that impact. The professional would then help us draft a Case for Support with respect to our target audiences (individual donors, foundations, corporations, or other potential supporters). The Case for Support should include sections addressing: the need, our solution, demonstrated impact, goals and strategies, financial needs, call to action, and recognition & stewardship.

This would include several rounds of review and feedback with the nonprofit leadership and any necessary training for using the Case for Support.

African Christian Fellowship (ACFUSA) is a nonprofit organization dedicated to building communities and partnerships that create healing bridges for Africans and people around the world. Together, we mobilize and empower Africans worldwide to impact their generation and Africa. With four regions across the United States, ACFUSA's South Region is the largest community.

As a volunteer-run organization, we are at a pivotal juncture. Majority of our donor support has been from members who are now at retirement age. Over recent years, this has played a significant role in the decline of funding as well as overall giving fatigue. The current way of generating funds is not sustainable. As a result, we face a real risk of losing the operational capacity to support missions and the day-to-day functioning of the organization which is approaching its 50th year in existence.

As a volunteer, your time and talents will be greatly appreciated to help create fundraising infrastructure to support the fundraising committee to be more successful in raising funds for the organization by appealing to younger generations and non-members. This will also help to provide longevity for the organization to continue to fulfill its mission

The marketing professional would have regular access to our executive leadership and relevant team members will be directed to allocate time to meet with the professional during the discovery process. We are also prepared to furnish the necessary financial data and current marketing collateral. We will also make sure that the professional has full access to all materials relating to how we deliver our programs. We can also make program beneficiaries available to interview with the professional if need be.