Google Ads Support

We're looking for a digital marketing expert to audit our current Google Ads account and set up an optimized campaign structure paired with staff training to ensure we can sustain the results. StudentsCare brings together college students and hospitalized children or older adults to provide support and companionship. To reach more students and donors, we need our Google Ad Grant to perform at its best. You will help us by:

- Auditing our active Google Ads account to identify areas for improvement.
- Setting up or refining basic conversion tracking so we can measure what’s working.
- Building out an initial campaign structure
- Providing a brief training session or 'handover' guide so our staff can manage the campaigns moving forward.

Improving our Google Ads will increase visibility and donor outreach so StudentsCare can better connect college students with hospitalized children and older adults. Volunteer support will help expand reach and fundraising, enabling more intergenerational relationships and support.

Details will be provided. We will grant access to the active account, share our fundraising goals and any existing creative, and be available for regular check-ins. Timelines, target audiences, and reporting needs will be discussed with the volunteer during onboarding.