PR Strategy Development

We're seeking an experienced PR professional for strategic consultation to help us develop a comprehensive public relations roadmap. In this focused series of sessions, we need guidance on:

Brand positioning: Refine how we present Must Love Dogs and Comedy to media, partners, and the public as we scale from NYC to a national organization

Message development: Strengthen our key narratives and talking points that effectively communicate our dual mission of supporting animal rescue and diverse comedians

Media target identification: Identify the most strategic media outlets (lifestyle, entertainment, animal welfare, social impact) for our growth stage and mission

PR priorities: Help us determine which PR activities will have the biggest impact given our resources and goals (national expansion, fundraising growth, partnership development)

We'll come prepared to make the most of your time:

Background materials ready: We'll provide you with our press kit, previous media coverage, organizational overview, and key metrics in advance

Clear objectives: We've identified specific goals (expanding to 5+ new cities in 2026, doubling fundraising, securing national sponsors) that will guide our conversation

Proof points: We have tangible achievements—100+ events, 500+ comedians booked, PBS Emmy Award-winning docuseries feature, BuzzFeed partnership—ready to discuss

Founder participation: Our media-trained founder will be present and engaged throughout the session

Follow-through commitment: We'll document your recommendations and implement them with dedicated volunteer support (through other Taproot projects)

Defined success metrics: We'll establish how we'll measure PR success so your strategic recommendations are actionable

Strategic PR guidance is the catalyst that will transform Must Love Dogs and Comedy from a beloved local organization into a national model for purpose-driven entertainment.

Your strategic counsel will enable:

Exponential impact for animal rescue: The right PR strategy will attract national media attention, which drives event attendance and fundraising far beyond what grassroots efforts alone can achieve. Strategic positioning could inspire other communities to replicate our model, multiplying our impact across the country

Industry-changing opportunities for diverse comedians: Your guidance will help us secure media placements that simultaneously showcase the 500+ women, LGBTQIA+, BIPOC, and POC performers we champion—proving to the comedy industry that diverse lineups deserve mainstream attention

Sustainable organizational growth: A clear PR roadmap will help us attract corporate sponsors, venue partners, and foundation support that allow us to scale sustainably. Your strategy will be the blueprint that guides all our external communications as we grow

We're at an inflection point. With your strategic expertise, we can ensure that our next chapter amplifies our mission rather than dilutes it.

We've built a strong foundation and are ready for your PR expertise:

Proven track record: We have tangible proof points—100+ events, 500+ comedians booked, $32K+ raised, PBS Emmy Award-winning docuseries feature, BuzzFeed partnership—that make for compelling media stories

Established brand identity: Our mission, values, and unique value proposition are clearly defined and ready to be amplified

Existing media assets: We have professional photos, video footage, testimonials from comedians and rescue partners, and press clips to support pitches

Founder availability: Our founder is media-trained, passionate, and available for interviews, podcasts, and speaking opportunities

Internal alignment: Our board and leadership team understand the importance of PR and are committed to implementing your recommendations

Clear objectives: We're targeting specific growth milestones (expanding to 5+ new cities in 2026, doubling our fundraising, securing national sponsor partnerships) that will guide our PR priorities

We're not starting from scratch—we're ready to take what's working and strategically amplify it with your guidance.