Brand Ambassador Strategy

My goal is to enlist the support of a volunteer in the role of "ambassador" for Purpose Parenting who is passionate about supporting parents. Their role may include encouraging others to join as volunteers, donors or fellow ambassadors; spreading awareness of our mission/values/work; building relationships with community partners and representing us at events and conferences.

The volunteer ambassador will support our mission to equip parents with effective parenting skills by advocating for Purpose Parenting, helping to raise awareness, promoting our parenting workshops and building relationships with community partners.

We have prepared for this project by having a brainstorming session with a volunteer who suggested we seek a volunteer ambassador. We will prepare a "tool kit" with input from the ambassador to ensure the ambassador has everything needed to ensure their success with ease.