Google Ads Optimization

We're seeking a volunteer to help us maximize our Google Ad Grant. This project will play a key role in our organization's ability to grow brand awareness and impact community members. This project may include the following activities:
-Development of or updates to our nonprofit's Google Ads strategy
-Training one or two staff members on how to update Google Ads and monitor their performance
-Setting up integration between Google Ads and Google Analytics
-Making recommendations for future search engine optimization or content management projects that will improve our Google Ads health

Our ideal volunteer has experience with Google Ads and/or search engine marketing and copywriting skills.

This project will support the Steven Spectrum Career Project by increasing our online visibility and raising awareness for our mission. Managing our Google Ad Grant will help promote upcoming fundraising events, attract donations, and connect us with individuals and organizations in the neurodivergent community. Volunteers will play a key role in expanding our reach, enabling us to raise funds, boost engagement, and enhance our workforce development programs. Your contributions will directly support our efforts to grow, sustain our initiatives, and create more opportunities for neurodivergent individuals to thrive in the workforce.

To prepare, we have activated Google Ads for our website and secured a Google Ad Grant award. We are prepared to share the login credentials to our Google Workspace. In our first session together, we'll brief you on our marketing goals, as well as our mission, vision, and purpose. Your training of our team members on Google Ads best practices will help ensure the long-term successful implementation of the great work you share with us.