Case for Support Drafting

Our organization would like to work with a marketing professional to craft a Case for Support. Having a Case for Support is an essential step in effectively communicating our organization's mission, goals, and needs to potential donors, stakeholders, and supporters. A compelling case for support can inspire others to contribute financially or in other ways to help our nonprofit achieve its objectives.

We envision a marketing professional conducting some discovery to gain a deep understanding of our nonprofit's mission, vision, values, and goals and consider the impact our organization aims to make and the specific programs or initiatives we undertake to achieve that impact. The professional would then help us draft a Case for Support with respect to our target audiences (individual donors, foundations, corporations, or other potential supporters). The Case for Support should include sections addressing: the need, our solution, demonstrated impact, goals and strategies, financial needs, call to action, and recognition & stewardship.

This would include several rounds of review and feedback with the nonprofit leadership and any necessary training for using the Case for Support.

Center for Companies That Care
(CTC) exists to dramatically improve the college graduation rate of Chicago students, including under-resourced, 1st generation students of color and those with learning differences. Currently, 24% of CPS students complete a college degree, 56% of our students do.
Working with our organization, a skilled volunteer will impact our mission by providing a solid Case For Support. This Case For Support will be used to as a fundraising and partnership building tool. A fresh Case For Support will be used as the basis with which we guide our messaging going forward. This includes funders, volunteers, partners, and students.

The marketing professional would have regular access to our executive leadership and relevant team members will be directed to allocate time to meet with the professional during the discovery process. We are also prepared to furnish the necessary financial data and current marketing collateral. We will also make sure that the professional has full access to all materials relating to how we deliver our programs. We can also make program beneficiaries available to interview with the professional if need be.