Google Ads Optimization

We're seeking a volunteer to help us maximize our Google Ad Grant. This project will play a key role in our organization's ability to grow brand awareness and impact community members. This project may include the following activities:

-Development of or updates to our nonprofit's Google Ads strategy
-Training one or two staff members on how to update Google Ads and monitor their performance
-Setting up integration between Google Ads and Google Analytics
-Making recommendations for future search engine optimization or content management projects that will improve our Google Ads health

Our ideal volunteer has experience with Google Ads and/or search engine marketing and copywriting skills.

Are you skilled in digital marketing and eager to make a difference? We need a volunteer to help manage our Google Ad Grants program! Your expertise can help us reach a wider audience, raise awareness about critical issues affecting seniors, and drive engagement for our advocacy efforts against mistreatment, including neglect, abuse, and fraud.

By leveraging Google Ads, you’ll play a crucial role in promoting our mission to protect vulnerable seniors and shine a light on the urgent need for action. Join us in this impactful project, where your contributions can elevate our organization’s visibility and drive meaningful change for those who need it most!

To prepare, we have activated Google Ads for our website and secured a Google Ad Grant award. We are prepared to share the login credentials to our Google Workspace. In our first session together, we'll brief you on our marketing goals, as well as our mission, vision, and purpose. Your training of our team members on Google Ads best practices will help ensure the long-term successful implementation of the great work you share with us.