WTAW Press is seeking a web designer to help improve our nonprofit website.

We are looking for someone to make an overarching review and assessment of our website structure and design, and to then create options for us to move forward and implement said options. Our three areas of focus are strategic design, branding color scheme, and intuitive website structure. The project’s deliverable is a draft of architecture and design concepts that a member of our team can easily implement in the Wix platform to create our improved website.

Our priorities include improving the website menu and upgrading and updating the website design with a balanced eye toward professionalism and marketing. As a nonprofit publisher, we must present ourselves both as a nonprofit organization deserving of support and funding, as well as a respected and competitive bookseller.

Our work will take place over multiple meetings over six to eight weeks. In our first meeting, the volunteer should interview us about our desired features, our technical web capabilities, and our website’s established and desired audience. Then, they’ll synthesize the information into a requirements briefing. We will engage in check-ins between the volunteer, our director, and an assistant at various stages of the project to provide feedback, including: following the requirements briefing, following the volunteer’s audit of our current site, and multiple times as the volunteer drafts site architecture and design options including wireframes, site structure maps, and other visual elements.

We are a small, dynamic team of volunteers passionate about literature and community and dedicated to bringing enduring books into the world. As small, nonprofit publishers, we are currently facing unprecedented hurdles with the closure of our distributor. We need to ensure that our website is attracting support and communicating our mission and needs to our target audiences. Our team has put in countless hours to revamp our website and design, and while we have not maxed out on our energy for this project, we have maxed out on our skillset. A Taproot volunteer to help us break through that ceiling is critical to our literary community and our success. We can't wait to work with you!

We have already thought about and are prepared to brief you about our current website platform, budget restrictions for the build, our branding collaterals and norms, and information about our stakeholder groups and target audiences. We will dedicate a member of our team to liaise with you throughout the project and carry your work forward once your project ends.