Advice & Training on Utilizing a Google Ads Grant

Our nonprofit, The Usual Artspects, received a Google Ads Grant, but we don't know how to utilize it. We would love some help researching the best ways for our organization to use Google Ads each month and help us advertise and market:
- our local art shows and vendor markets each month
- our public programs, such as art and dance therapy
-attract appropriate donors for our cause
-advertise our upcoming education and awareness programs

This project is a huge priority for us right now, as the grant we received gives us $10,000 each month to advertise! We want to make sure this donated funding is used in the best way possible to help further our mission which is providing Art Therapy and other resources for women and children who have survived domestic violence, sexual abuse, and sex trafficking. If we could get some help and professional insights on using this grant, it could bring in a tremendous amount of funding and raise so much awareness for our cause, which will help thousands of women and children in need.

We officially have the grant and can hand over the login information to a volunteer who is able to help. We can hop on as many Zoom or phone calls as needed to make sure the volunteer has as much information as possible. We would love to learn from this volunteer as well and will be there throughout the whole process.

The mission of The Usual Artspects is to provide healing and empowerment through art for female survivors of physical violence and sexual abuse to improve the quality of their life mentally, emotionally, and physically. Through a safe supportive environment, we provide advocacy, awareness, community, education, and resources for survivors through various art and social events, along with artistic therapeutic healing programs and workshops.

Our programs create a safe space for therapeutic release and overlooked artistic voices from trauma survivors. Expressive Art Programs and Art Therapy have been proven to reduce symptoms of Anxiety, Depression, C-PTSD, and PTSD in survivors of sexual abuse and violence. Our target populations include underserved women and children in the Grapevine community and surrounding Dallas Fort Worth areas.

We have received the grant for our nonprofit, we just need some help getting started. This will involve training our staff so that we can optimize our site content to feed into our Google Ads.