Google Ads Optimization

Our nonprofit recently received a Google Adwords Grant of up to $10,000 per month. However, due to our limited understanding of how to utilize this grant effectively, we haven’t achieved the desired success. We are actively seeking a volunteer to help us maximize our Google Ad Grant.

Project Scope:
1. Google Ads Strategy: Develop or update our nonprofit’s Google Ads strategy.
2. Training: Train one or two staff members on using Google Ads.
3. Integration: Set up integration between Google Ads and Google Analytics.
4. Recommendations: Provide recommendations for future search engine optimization or content management projects to enhance our Google Ads performance.

Our ideal volunteer possesses experience in Google Ads and/or search engine marketing, along with strong copywriting skills.

Our nonprofit organization has secured a Google Adwords Grant of up to $10,000 per month, and we need your expertise to unlock its full potential.

Why Volunteer with Us?
1. Impact: Your work directly contributes to our mission. By maximizing the grant, you’ll help us reach more people, raise awareness, and drive positive change in our community.
2. Skill Enhancement: Help us to sharpen our digital marketing skills! We will learn to refine strategies, and gain hands-on experience that will help further our mission and goals.

What we need help with:
- Strategy Development: Crafting compelling ad campaigns that resonate with our audience.
- Training: Empower our staff with Google Ads knowledge.
- Analytics Integration: Connect the dots between ads and performance using Google Analytics.
- SEO Insights: Share recommendations for future optimization.

Ideal Volunteer Profile:
- Passion for digital marketing
- Familiarity with Google Ads
- Copywriting skills (bonus!)

To prepare, we have activated Google Ads for our website and secured a Google Ad Grant award. We are prepared to share the login credentials to our Google Workspace. In our first session together, we'll brief you on our marketing goals, as well as our mission, vision, and purpose. Your training of our team members on Google Ads best practices will help ensure the long-term successful implementation of the great work you share with us.