Brand Evaluation & Strategy

The International Council for Commonality in Blood Banking Automation (ICCBBA) is seeking the expertise of qualified branding consultant(s) to assist in the refinement of our brand. We are looking for a professional(s) with a proven track record in enhancing brand identity and market positioning. Our organization desires to enhance its image, visibility, or messaging.

We recognize the value you bring to the table, especially in the areas of strategic thinking, market insight, creative excellence, and your commitment to seeing the implementation through. Your comprehensive approach to branding will undoubtedly help us achieve our objective of aligning our brand with our organizational goals, resonating with our audience, and setting us apart in the industry.

Reasons why our organization would like to conduct a brand refinement:

-Evolution of the Organization: Over time our organization has evolved.
-Adaptation to Market Changes: Changes in the industry or market may necessitate a shift to stay relevant and competitive.
-Enhancing Visibility and Recognition: Improving visibility and recognition, making it more appealing and memorable to our target audience.
-Communication of Values: To better communicate our values and commitments to our stakeholders.
-Addressing Perception Issues: Misconceptions about the organization
-Keeping Up with Design Trends: Visual elements up to date.

We have created an overview of services we think we need to help get started.
-Conduct an in-depth assessment of our current brand identity, including our logo(s), color schemes, messaging, and brand positioning.
-Evaluate the effectiveness of our current brand in the industry.
-Analyze market trends, user preferences, and competitor brands to identify opportunities for brand refinement.
-Identify our target audience and their needs.
-Develop a comprehensive brand strategy that includes a clear vision, mission, and positioning.
-Propose recommendations for refining our brand, including potential changes to the logo(s), color palette, and messaging.
-Design ideas for our brand assets (logo, tagline, color scheme, fonts, and visual elements) that align with the refined brand strategy.
-Provide mockups or visual representations of the new brand identity.
-Develop and deliver brand guidelines that provide clear instructions for internal and external use of the new brand assets.
-Offer guidance and support during the implementation of the new brand across various platforms and channels.